SocialPilot vs Hootsuite 2025: Which Social Media Tool Is Best in 2025?

If you’re looking for a reliable social media management tool in 2025, two names are likely to dominate your search: SocialPilot and Hootsuite. Both platforms offer powerful features to schedule posts, manage multiple accounts, collaborate with teams, and analyze performance metrics. But when it comes to choosing between them, how do you know which one is the right fit for your business?

In this comprehensive comparison of SocialPilot vs Hootsuite , we’ll explore their features, pricing, ease of use, analytics, integrations, and overall value. Whether you’re a small business owner, a freelancer, or part of a marketing agency, this SocialPilot, Hootsuite guide will help you decide.

Sections :

What is Hootsuite?

Hootsuite is one of the most established names in social media management. Launched in 2008, it supports a wide range of social networks including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Known for its dashboard-style interface and robust analytics, Hootsuite is a go-to tool for large teams and enterprise-level companies.

SocialPilot is a newer but rapidly growing platform tailored more toward small businesses, digital agencies, and content creators. It offers post scheduling, team collaboration, content curation, and deep analytics. While it doesn’t have the same brand recognition as Hootsuite, it competes fiercely in functionality and pricing.

Plan	SocialPilot	Hootsuite
Free Plan	No	Yes (limited features)
Starter Plan	$30/month (10 profiles)	$99/month (1 user, 10 profiles)
Small Team Plan	$50/month (20 profiles, 3 users)	$249/month (3 users, 20 profiles)
Agency Plan	$100/month (50 profiles, 5 users)	$739/month (5 users, 35 profiles)

🌟 Winner: SocialPilot is significantly more affordable, especially for growing teams and agencies.

SocialPilot offers a clean and intuitive interface that is easy to navigate even for beginners.
Hootsuite has a more complex dashboard with a steeper learning curve.

🌟 Winner: SocialPilot is easier to use and faster to master.

Hootsuite supports bulk scheduling, drag-and-drop calendar view, and content approval workflows.
SocialPilot provides bulk scheduling, content previews, RSS feed automation, and post recycling.

🚀 Tie: Both platforms offer strong scheduling features with minor differences.

Hootsuite: Facebook, Instagram, Twitter (X), LinkedIn, YouTube, Pinterest, TikTok (limited).
SocialPilot: Facebook, Instagram, Twitter (X), LinkedIn, Pinterest, TikTok, Google Business Profiles, Tumblr.

🌟 Winner: SocialPilot supports a broader range of platforms including Google Business and Tumblr.

Hootsuite: Customizable reports, performance tracking, export in multiple formats.
SocialPilot: In-depth analytics, white-label reporting, best-performing posts tracking.

🌟 Winner: Hootsuite for enterprise-grade analytics; SocialPilot for budget-friendly insights.

Hootsuite: Task assignment, workflow management, role-based permissions.
SocialPilot: Role-based access, approval workflows, client-specific dashboards.

🌟 Winner: Tie. Both platforms offer strong collaboration tools.

Hootsuite: 150+ apps including Canva, Slack, Trello, Dropbox, and HubSpot.
SocialPilot: Canva, Bitly, Zapier, browser extensions.

🌟 Winner: Hootsuite offers broader integration support.

Both platforms offer reliable mobile apps for iOS and Android.

🌟 Winner: Tie.

Hootsuite: Email, live chat, phone (premium), knowledge base.
SocialPilot: Email, chat support, detailed help documentation.

🌟 Winner: SocialPilot for more responsive support at a lower cost.

Social media plays a key role in SEO in 2025 through engagement, visibility, and link sharing.

Hootsuite: Excellent for monitoring brand mentions and performance metrics.
SocialPilot: Optimized for content sharing and consistency, aiding discoverability.

🔍 Winner: SocialPilot for small businesses; Hootsuite for large enterprises.

Pros and Cons

Affordable pricing
Easy to use
Supports Google Business and Tumblr
Ideal for agencies and freelancers

Fewer integrations
No free plan

Hootsuite Pros:

Strong analytics and reports
Broad app integrations
Established brand
Free plan available

Hootsuite Cons:

Expensive for teams
Complex interface for beginners

Best Choice by Use Case:

Conclusion

In the battle of SocialPilot vs Hootsuite 2025, both platforms have their strengths. If you’re a small business, agency, or freelancer seeking a cost-effective, easy-to-use tool, SocialPilot stands out. For enterprises needing advanced analytics and integrations, Hootsuite remains a strong contender.

Whatever your choice, the key to social media success in 2025 is consistency, engagement, and optimization. Use your platform’s features to their fullest potential and keep refining your strategy.